Here this is the contents of SEO:-
- What is SEO?
- WordPress Search engine optimization Plugins
- Keyword research and using.
- Webmaster tools
What is SEO?
SEO (Search Engine Optimization) this is used to display our articles, pages, products, and service pages In search Engines like (Google, Bing, Yahoo).
Search engine optimization is the process of optimizing your online content so that a search Engine likes to show it as a top result for searches of a specific keyword.
If you think Search Engine optimization is too technical, that is wrong. Search Engine Optimization is immensely easier than you think.
Search Engine Optimization Plugins:-
So many Plugins are available for Search Engine Optimization, but two Plugins are useful for ultimate Search engine optimization.
- Rank Math
- Yoast SEO Plugin
- All I one SEO Plugin
I recommend Rank Math plugin.
Rank Math SEO plugin:-
This plugin gives easy to managing options and most potent plugin.
I am using the Rank Math SEO plugin on this blog.
If you like to know more about Rank Math SEO plugin check out this review: Rank Math WordPress SEO Plugin review 2018 (Yoast Killer)
Rank Math tutorial by Mythemeshop: The Complete Tutorial to Rank Math WordPress SEO Plugin.
Find your Article keywords:-
You need to find the topic of your article and the right keywords for your articles.
You need to find keywords that people are searching on Search Engines like Google, Bing and even Pinterest also a Good Search Engine.
I use Google Keyword Planner to find the keywords that people are searching on Google.
You will need to Sign up on Google Adwords to use Google Keyword Planner.
Another excellent option for Ultimate keyword research is KWfinder.
To find your keywords, visit the Google Adwords Keyword Planner and type your keywords into the box that says “Find new keywords.” Once you’ve typed in your keywords, click on “Get Started.”
You will see a list of results that include your keywords as well as suggested related keywords. It’ll look like this:
In this stage, you need to find the following:
- The average monthly searches for your keyword
- The level of competition for your keyword
The average monthly searches and competition level is provided for those keywords as well.
Remember this the competition column isn’t showing you the competition of other peoples writing about this subject.
Competition refers to the peoples who are paying to have their ad show up when this word or phrase is searched on Google.
You can use the information provided by Keyword Planner; You can decide to keep your keyword or go for other suggestions instead of related to your keyword.
You don’t need to go for a keyword that has very low average monthly searches because you won’t get much traffic for that keyword.
You also don’t use a keyword that has very difficult to rank.
You can use Long tail keywords are searched for less, so there isn’t as much competition for them.
Long tail keywords consist of 3-4 keywords.
If you have less competition for your keyword, then you can easily rank on Search Engines.
You can use KWfinder to find Longtail Keywords.
Take an example if you search for how to make a cake on Google you will see a lot of results that sites are having high domain authority and high page authority.
So you need to expand your keyword to how to make a chocolate cake and check your competition on KWfinder.
If you like to do an SEO audit to your blog then use Semrush.
Use keywords in your posts:-
The headline of your article is your “H1 tag.” Most of CMS’s like WordPress automatically add the H1 tag to your blog post title. If that’s the case, you’re all set.
But some themes override this setting. Check the code of your website to make sure your title gets the H1 love it deserves.
- You need to add your keyword in your Post title.
- You need to make your post title eye caching.
- You can use modifiers like “2018”, “best,” “guide,” “checklist” and “review” can help you rank for long tail versions of your target keyword.
Don’t forget it you need to make your meta description for your website readers and Search Engines.
You need to add keywords in your meta description.
Don’t add keyword only on your meta description.
You need to make your meta description SHORTLY describe your article.
You can maximize your click-through rate by adding powerful words like free, best, top, Now, Today, and much more.
Don’t copy others meta description create unique and killer meta description for your article.
Add keywords to your content:-
You need to add keywords to your first 100 words.
Remember, you always want your writing to sound natural, so don’t force it.
You need to add at least three times in your content.
You can see your article how many keywords having and too heavy or too low keywords in your content on your Yoast SEO plugin snippet preview.
Use keywords in your H2 tag (heading 2):-
Headings are the most essential to reduce bounce rate and break down your content beautifully.
You need to add your keyword in your H2 tag because of Search Engines also checks your H2 tag for what your content is about.
Give Your Images A Title and Alt Text:-
You need to make your images name with the keyword.
Let me explain:
Humans can see and understand an image what is about an image, but Search Engines can’t see pictures, so you need to make an image file name with your keyword.
If you upload an image that name is 123abc.jpg search engines can’t understand what is your image about.
If your keyword is paleo diet, then you need to make your image file name paleodiet.jpg.
You also need to add alt (alternative text) and Title for your images.
Titles and alternative text are used to tell your website readers and search engine what about your image.
Interlink your content:-
Do you know interlink is essential for SEO?
You need to interlink your related articles or product pages in your every article this will increase your website Dwell time.
If your site Dwell, time is increased then your site authority also increase.
How to interlink your content?
Take an example if you have two articles one is paleo diet, and another one is paleo diet recipes then you can
an interlink paleo diet recipes article in your Paleo diet article.
Check your Permalink:-
You should need to optimize your permalink with your keywords before you hit publish because of permalink is your permanent link to your blog post or page.
Reduce the usage or don’t use stop words in your permalink like (How, Is, The).
Make your permalink sweet and short. Don’t make your permalink too long it will hurt your articles SEO.
If you already published a post don’t change the permalink because it will lead to 404 page. If you like to change the permalink of your article, you can use 301 permanent redirects. You can use Simple 301 redirects Plugin to redirect your old URL to new URL.
What is webmaster tools?
Webmaster tools are connecting a website admin with search engines.
If your site is ready to live, then you need to submit your site in Google and other search engines.
You need to go to Google webmaster tools and sign up with your Gmail which is using for your website.
Add your website URL in the given field and click Add a property button.
Verify your website using HTML tag. Copy given HTML tag for your site and paste it on your website code before </head> then save.
After saving the HTML tag click the verify button.
After verifying your website, you need to add your site sitemap in Google search console.
The sitemap is like Google map. Google map used to find out the location of any place and its route, distance and much more.
Website sitemap is used to find your website pages, posts, categories, products on your site and much more about your site.
Inside Google search console select property>>crawl>>sitemaps>>add
After adding sitemap of your website, select submit Sitemap button.
It will take some days to crawl your site and index your articles one by one.
HTTPS is used to increase our website search engine page ranking and make our website secure.
- Search Engines are ranking our websites they considering many factors but HTTPS is taking most crucial space in Search Engine Ranking.
- So bloggers are needs to know about HTTPS because visitors of our blog first they like to browse securely so this HTTPS sign and SSL encryption gives security and shows this website secured in the browser.
- If you do not use HTTPS and SSL encryption browsers will show your website is not secured, it will create panic for your site visitors. You maybe lose your visitor’s traffic and Search Engine Page Ranking.